Providing psychological care demands a personalized approach; therefore, we do not follow typical treatment guidelines dictated by most insurance companies. If your insurance provider (see list below) covers working with a RPC (Registered Professional Counsellor), you may submit invoices to your insurance provider for reimbursement.

Alberta Blue Cross

Beneva
Equitable
First Canadian (Johnston Group)
Industrial Alliance
Manulife Financial
TELUS AdjudiCare

It is the client’s responsibility submit paid invoices to insurance providers for reimbursement, as we do not do direct billing to insurance companies.

We offer 15-minute discovery sessions to determine therapeutic fit between you and your counsellor or practitioner. We understand that finding a counsellor or other holistic health practitioner is one of the most important decisions you will ever make and is a financial investment in your health and wellbeing. We are committed to helping you find the perfect therapist for you.

A standard billable counselling session length is 50 minutes. Other practitioner’s sessions vary from 50 minutes to 1 hour depending on how they structure their hours to accommodate for administration work and updating client files.

Depending on the counsellor or practitioner, sessions can range from $111-$160 including GST *see individual practitioners under ‘booking’ for their fees. Please enquire if you need support, as there are a limited number of sessions available on a sliding scale.

The Profound Lounge completes a credit card payment through our private encrypted payment and booking system, Jane App. Payment is processed at the time of booking prior to any coaching or therapeutic treatment. Appointment bookings and invoices will automatically be sent to your email provided. If you do not have a credit card, we also accept e-transfers.

The first and second sessions are designed to understand you and your background, and how we can best work together to support your needs and goals. During these sessions there will be information gathering as well as therapeutic work being done.

Every person, situation and therapeutic relationship is unique. You are the expert in you; we are the guides to support your growth and evolution. How many sessions you require or how often you come will collaboratively be determined by you and your therapist in your treatment plan based on your needs and goals.

Once you have chosen a therapist, you may either book in for a free 15-minute consultation or a full session using our booking and scheduling app, Jane App.

All cancellations and rescheduling are done through Jane App and must be done 48 hours prior to your appointment. Any cancellation within 48 hours will incur a charge for the full amount of your session or can be negotiated with your practitioner.

All of The Profound Lounge records are stored in our client management software, Jane App which adheres to the Personal Information Protection and Electronic Documents (PIPEDA) and the (PIPEDA) Personal Health Information Protection Act in Ontario for handling digital records in Canada. This means they have security and encryption controls in place, designed to comply with various privacy laws including encryption for data files and storage.

As a client you have the right to terminate the therapeutic relationship at any time.

In accordance with the Canadian Professional Counsellors Association (CPCA), Registered Professional Counsellors (RPC) or Registered Professional Counsellor Candidates (RPCC) must meet rigorous educational and experiential requirements. The CPCA fosters public protection by regulating its members’ professional practice through a comprehensive Code of Ethics, competency-based assessment, ongoing evaluation, and clear expectation of compliance with professional Standards of Practice.

Members are required to adhere strictly to the CPCA’s Code of Ethics and Standards of Practice, ensuring professional integrity and client well-being while maintaining a supervised clinical practice with liability insurance. The association emphasizes core competencies such as effective communication, ethical decision-making, and evidence-based intervention strategies. Maintaining membership involves ongoing professional development to stay aligned with evolving best practices and uphold the highest standards of care

In accordance with the Association of Cooperative Counselling Therapists of Canada (ACCT), a Registered Therapeutic Counsellor (RTC) or Registered Therapeutic Counsellor-Candidate (RTCC) has met the association’s rigorous standards in counselling education, training, supervised experience, ethical conduct and ongoing supervision and professional development with liability insurance.

A Registered Clinical Counsellor (RCC) is a regulated mental health professional with a master’s degree recognized in British Columbia. This designation is granted by the BC Association of Clinical Counsellors (BCACC) which governs the BCACC Code of Ethical Conduct and standards of practice and professional development (including professional liability insurance).

CCC stands for Canadian Certified Counsellor, which is a national designation awarded by the Canadian Counselling and Psychotherapy Association (CCPA) for those who hold a master’s degree in counselling, psychotherapy, psychology or social work and adhere to the CCPA Code of Ethics and Standards of Practice.

Coaching is not a regulated profession in Canada, which means it offers flexibility, creativity, and deep soul-led transformation without being confined to specific clinical or diagnostic frameworks. Often it works as an adjunct to counselling, or is very effective as a stand-alone practice.

At The Profound Lounge, our coaches are Certified by the International Coaching Federation which is internationally recognized in credentialing, ethical guidelines, and coach training standards. Our coaching is rooted in ethical, trauma-informed principles and professional training in evidence-based psychology, spiritual psychology and relational healing. While coaching is not therapy, it can be powerfully therapeutic — guiding you into clarity, confidence, and conscious leadership in all areas of your life.

Note when choosing a counsellor or coach:
Credentials are valuable — they reflect training, ethical standards, and a foundation of professional skill. However, equally important is who the person is. You’re not just choosing a set of qualifications — you’re choosing someone to walk beside you, to guide you.

Consider: How do they live their life? What values do they embody? What is their version of authentic success? Does their lived experience and personal integrity resonate with the kind of support you’re seeking?